Millennials will change Whiskey
It maybe a forgon conclusion that new generations will put their mark on things. But with a revolution of craft/micro distilleries going on I feel a synergy is occurring. A harmony between millennials and the role of whiskey in their adult culture.
Ofcourse only some so-called millennials are old enough to drink. So we can not know what their choices will be nor influence them. But look at the slow food movement for clues to the future.
Drink safe y’all.
p.s. Demographic marketing can be evil. I don’t aspire to target anyone not of age to drink. Period. I’m purely interested in the future and how the people who live in it will act.